I recently saw a social media video of a spritely young woman enthusiastically recommending an affordable eye serum that completely turned things around for her under eye concerns. As I scrolled the comments, I saw thousands of responses talking about how they not just wanted but needed the product. The saddest thing about this entire interaction was those people will likely not see any results because the product being pushed was not formulated for advanced concerns like dark circles, crows feet, etc. Not all eye area concerns are created equal. Here's what ingredients to look for based on your concerns- because your skin care routine isn't one size fits all...

Puffiness: If you struggle with puffiness in the under eye area, the best ingredients to look for is caffeine. This helps to improve circulation and reduce inflammation. Bonus points if the formula also includes green tea (ECGC). A great product for this concern is The Ordinary Caffeine Solution.

Dark Circles: This concern requires a more advanced formulation in order to brighten and protect the area from environmental factors. Vitamin C is great for that. One affordable option would be Versed Vacation Eyes Brightening Eye Gel. 

Wrinkles/Signs of Age: The most advanced concerns require a complex formulation that includes retinol. Retinol will help to tackle concerns like crows feet and deeper bags. An example of a product would be La Roche-Posey Redermic R Eyes.

Explore the FULL List of eye products below