If you're passionate about supporting and uplifting Black-owned businesses, you're in the right place! Here are some thoughtful tips for shopping mindfully this holiday season, along with curated gift guides for everyone on your list—including a little something special for yourself!

Shopping Tips:

1. If the brand is offering holiday bundles or kits, don’t miss out—grab them! These sets are a fantastic way to try multiple products and give yourself or a loved one a fuller experience of what the brand has to offer. Plus, small brands often invest in special holiday packaging, and selling these items is crucial for them to recoup that cost.

2. When you have the option to buy from a major retailer (like Sephora or Ulta), purchasing through these platforms can be a big support. Many Black-owned brands pay fees to appear on these shelves and often must meet specific sales quotas to maintain their spot.

3. For smaller businesses, placing your order early is key to avoiding delays. These brands tend to experience longer processing times, especially during the busy holiday season, so an early purchase helps ensure your gifts arrive right on time!

Curated Gift Guides:

Sephora Sets:

Luxury Bags & Purses

Men’s Gifts:

Home & Kitchen:

Children’s Toys & Crafts: